ONIDA to develop LED lights, oven and washing machines

As part of expanding its presence in the home appliances business, MIRC Electronics that markets ONIDA range of products, is working on developing LED lights, microwave oven and washing machines.

"We are working on LED lights, microwave oven and washing machines..The markets for these products are growing in India.." MIRC Electronics Ltd Vice-President (Sales and Service) Sanjeev K Jain told reporters.

The Mumbai-based firm currently offers colour television sets, LCDs and DVD. Besides it also has a presence in mobile phone, airconditioners and flat panel devices.

On their future plans, Jain said they were looking to increase its exports by foraying into more countries by 2012-13. "We want to increase our exports. We have covered the Gulf (countries)..We are looking at markets like Kenya, Nigeria. Hopefully by 2012-13, we look for huge exports."

The company currently exports to the Middle East and South Asian countries.

On their first Android LED TV "Onida-iTube", launched in the Tamil Nadu market today, he said the smart LED TV market was around eight to 10 per cent of the total industry size of five million units. "This is expected to grow 25 per cent in the coming years."

The Onida iTube TV sets are priced between Rs 45,990 and Rs 68,990, he said.