Counterfeit goods have been proliferating global affliction for quite a long time now. A recent survey estimated that counterfeit goods account for around USD 467 billion of trade (approximately 2.3% of global imports). Footwear, clothing, and accessories alone make up over 62% of seized fakes, according to the survey.
Dangerous electronics and poisoned cosmetics are proof that authenticity isn’t just about money lost, but it’s also about trust and safety. As the branded products inundate the market and bypass traditional channels, it is inevitable to find a permanent solution to verify authenticity at the point of sale. Check out some shocking stats.
A smart QR authentication platform
DigiTathya is a smart platform that tackles this concern. It provides businesses with unique QR code labels and a mobile-friendly consumer/merchant application to verify authenticity. Simply put, DigiTathya lets retailers and shoppers scan a QR code and instantly check the back-end record. Each QR code is linked to DigiTathya’s database, so every scan while making a purchase confirms whether the particular product is genuine or not.
Have a look at these statistics on the use of QR authentication
Businesses can onboard and register the products effortlessly, and customers can stay confident while checking out. DigiTathya manages product tracking, after-sales care, and payment processing in the app. For example, customers can track invoices, check warranties, and also register warranties using DigiTathya. The smart QR technology of DigiTathya helps customers and merchants be part of the “trusted digital ecommerce ecosystem.”
How does it work?
The process is quite straightforward for the end users. DigiTathya provides a unique QR code for each unit or package. When a customer scans the code with the DigiTathya app, the code is sent to the server. The system verifies the code and instantly responds accordingly. If the code matches a real product record, the app shows the information about it. It can be a potential counterfeit if it doesn’t. With this structure, customers are assured that with just one quick scan, they are buying authentic products every time.
Industry experts note that just a QR code alone can be easily copied. However, if the QR codes are paired with technologies like serialization, they turn into secure tools to check authenticity via scan. DigiTathya’s scan is backed by a powerful database that makes fake products detectable. Simply put, an invalid or tampered QR code can be easily detected by DigiTathya to protect both businesses and customers.
Boosting transparency and trust
DigiTathya aims to enhance the transparency of the supply chain and brand reputation by linking each product to meticulous provenance data. Users can view the product history when they scan a score code. The traceable history builds a powerful trust among businesses and consumers. Imagine how transparent a market could be when a user could reveal the original details of the product with manufacturing dates and warranty (if applicable), with just a scan.
With this transparency, shoppers can feel more confident while making a purchase be it online or offline. The smart QR technology of DigiTathya is a boon for end-users when it comes to product authentication. Providing instant authentication on every product can prevent counterfeits and re-establish customer trust.
Integrated tools, tracking, and onboarding
In this mission to end counterfeit commerce, DigiTathya comes with a full suite of merchant tools. With super-easy onboarding, new businesses can sign up and get verified in no time. DigiTathya’s integrated payment gateway system makes it easy for businesses to get started with the least effort.
DigiTathya’s warranty module automates the claim process and tracking. This ensures a smooth support for both customers and businesses. Brands using this system gain the power to identify the hot spots of product demand or any potential fraudulent activities.
Use cases across industries
Counterfeiting can span almost every sector except for a few. The smart QR technology of DigiTathya is broadly applicable. Here are the most vulnerable industries to counterfeit goods.
According to reports of the WHO, ⅓ of global medicines can be potentially counterfeit. Bogus drugs are notoriously dangerous to health. This can be avoided by scanning a package of drugs with a DigiTathya QR. Thousands of lives can be saved by employing this powerful tool.
Industry research suggests that around 10% of packaged consumer goods are fake. Scanning a bottle of edible oil and becoming aware of its tampering can prevent dangerous health hazards. The simple act of scanning the QR code on the FMCG products can save lives and strengthen trust.
Beauty products and luxury brands suffer the heaviest loss when it comes to selling goods in the market. A study shows that counterfeit cosmetic products contain bacteria and toxic chemicals that can harm the human body in the long term. There can be a significant amount of hazardous dyes and metals in the fake clothing. The smart QR system of DigiTathya lets users check the authenticity of the product and decide whether it is from the authorized factory or not.
Apart from these, there are still many industries facing counterfeit issues, and the solution is common: DigiTathya.
“We believe trust should move faster than doubt. That’s why Digitathya is here, to make authenticity effortless.”
— Nisarg, Founder and CEO DigiTathya
Take away
To sum it up, the QR-based technology of Digtathya addresses and resolves a critical issue in the market. In the continuously growing global counterfeiting market, DigiTathya emerges as a permanent solution to protect brand reputations and help consumers verify the authenticity of any product they purchase.
Moneycontrol Journalists are not involved in creation of this article.
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