Sanam Teri Kasam a romantic film starring Harshvardhan Rane and Mawra Hocane, is having a surprising comeback at the box office. Originally released in 2016, the film wasn't a huge hit initially. However, its re-release just before Valentine's Day has proven to be a very smart move. The movie is doing incredibly well and has captured the hearts of its fans once again.
After ten days in theaters, the re-released "Sanam Teri Kasam" has earned over Rs 30 crore in India. This is a fantastic achievement for a film that initially struggled at the box office. Its first week of re-release was particularly strong, and it even managed to outperform the lifetime earnings of another popular film, "Tumbbad." "Tumbbad" earned Rs 32 crore during its theatrical run, a number "Sanam Teri Kasam" has now surpassed.
The film did experience a slight dip in its earnings over the second weekend. This slowdown is likely due to the release of Vicky Kaushal's new movie, "Chhaava," which is attracting a lot of attention at the box office. Despite the competition, "Sanam Teri Kasam" continued to perform decently.
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On Sunday, February 16th, the film earned approximately Rs 1.35 crore, according to industry tracking website Sacnilk. With just a little over Rs 2 crore more, the film's total collection reached Rs 34 crore, beating "Tumbbad" and becoming the highest-grossing re-released film in India. This is a major milestone for the film and shows how much love it still receives from its audience.
"Sanam Teri Kasam" is directed by Radhika Rao and Vinay Sapru. While the film struggled to find its audience during its original release in 2016, the re-release proves that sometimes, a film can find its moment later on. The timing of the re-release, close to Valentine's Day, likely played a significant role in its success.
The romantic theme of the film resonated with audiences looking for a heartwarming movie to watch during the Valentine's season. It seems the film has found its niche and is finally getting the recognition it deserves. Even with competition from newer releases like "Chhaava," "Sanam Teri Kasam" is holding its own and continuing its successful run.
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