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NewJeans steals the spotlight amid ADOR-HYBE dispute with 'How Sweet' and 'Bubble Gum' single announcement and stunning visuals

South Korean girl band NewJeans's 'Bubble Gum' music video is slated to premiere on April 27. 'How Sweet' is expected to release on May 24. The announcement comes amid a very public row between talent agency ADOR and music label HYBE.

April 26, 2024 / 18:58 IST
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Announcement of NewJeans's new work came with a captivating set of new promotional photos.

The entertainment industry is often a hotbed of creativity, drama, and unexpected twists, and the recent announcement from NewJeans is a testament to that. Amidst the ongoing legal dispute between the talent agency ADOR and the entertainment conglomerate HYBE, NewJeans, a rising star in the music scene, has managed to steal the spotlight with their latest single announcement. The group unveiled their upcoming singles, 'How Sweet' and 'Bubble Gum' accompanied by a series of stunning promotional photos that have set social media ablaze.

Kicking off the festivities is the vibrant and energetic 'Bubble Gum' music video, slated to premiere on April 27. The infectious beats and catchy melodies are sure to set the stage for an electrifying season
ahead. But the excitement doesn't stop there. Mark your calendars for May 24, when NewJeans will unveil their latest masterpiece, 'How Sweet'.

Against the backdrop of the ADOR-HYBE dispute, NewJeans' announcement comes as a refreshing distraction for fans eager to focus on music rather than legal battles. The timing of their reveal, strategically placed amidst the fervour of the industry, showcases the group's ability to navigate the turbulent waters of the entertainment world with finesse.

The promotional photos accompanying the announcement are nothing short of captivating. Each member of NewJeans exudes charisma and confidence, further igniting anticipation for the release of 'How Sweet' and 'Bubble Gum'. The sleek visuals and artistic direction speak volumes about the group's dedication to their craft and their commitment to delivering top-notch entertainment to their audience.

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