HomeEntertainmentMusicBTS fans send condolence wreaths to HYBE headquarters amid ongoing feud despite an apology - here's why

BTS fans send condolence wreaths to HYBE headquarters amid ongoing feud despite an apology - here's why

BTS supporters recently delivered condolence wreaths to the HYBE Corporation headquarters, the entertainment powerhouse responsible for BTS. This surprising act follows a heated dispute between the company and ARMY, the fanbase of BTS, triggered by a contentious incident that ignited fan outrage.

May 03, 2024 / 17:55 IST
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The act drew notice from fans and media alike, igniting debates about the dynamics between fans and companies, as well as power structures within the entertainment sector. (Photo: HYBE)
The act drew notice from fans and media alike, igniting debates about the dynamics between fans and companies, as well as power structures within the entertainment sector. (Photo: HYBE)

In a surprising turn of events, BTS fans recently sent condolence
wreaths to the headquarters of HYBE Corporation, the entertainment
company behind the global sensation BTS. This unexpected gesture comes
amidst an ongoing feud between the company and ARMY, BTS' devoted
fanbase, which escalated following a controversial incident that
sparked outrage among fans.

The feud began when HYBE faced criticism for its handling of a
situation involving BTS and a controversial figure. Allegations have
surfaced recently, implicating the agency in an association with a
controversial cult group known as Dahn World. These claims gained
traction through online posts by netizens, circulating evidence
suggesting that the agency had integrated the cult's ideologies into
their music videos. The allegations have stirred widespread discussion
and concern among fans and the public alike, raising questions about
the agency's affiliations and the potential impact on their artistic
content.

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In response to the backlash, HYBE issued an apology, which many fans
felt was inadequate and insincere. The apology appeared to backfire,
further angering ARMY members and exacerbating tensions between the
company and its fanbase.

In a show of protest and solidarity with BTS, fans decided to express
their discontent in a unique way by sending condolence wreaths to HYBE
headquarters. Traditionally, condolence wreaths are sent to express
sympathy and support during times of mourning or loss. By sending
these wreaths to HYBE, fans sought to convey their disappointment and
frustration with the company's handling of the situation.