BUSINESS
Storyboard18 | The Great Skill Reset: Why startups should always be careful with designations
Small companies with limited resources end up handing out big designations to inexperienced folks. One of the biggest departments that has seen this kind of hiring is marketing. In the long run, it can hurt the company and brand.
TRENDS
Storyboard18 x Just Sports | Why content around the sport has to be king
Sporting bodies need to start understanding the importance of content. They can start by going easy on YouTubers and content creators who use their footage in their content.
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Storyboard18 | NFTs, Metaverse, a C2C Future: What’s in it for brands?
Today, we talk about D2C products, but web3 (the decentralised version of the Internet) will introduce us to the beast called C2C, trading between customers, at ease.
TRENDS
The Anatomy of Mother’s Day Ads
From the guys who wrote the Angry Dravid ad, here's an idea for an Angry Maa ad
