Google boasts predictive powers for box office
The search company on Thursday published a "Quantifying Movie Magic" study that surveyed 99 of the top-grossing films of last year. Google says that four weeks before a film is released, search volume for its trailer can predict its opening box office with 94 percent accuracy when factoring in its status and the time of year.
June 07, 2013 / 10:21 IST
Google says in a new study all the online searching and trailer-watching moviegoers do ahead of a film`s release can have significant predictive powers at the box office.
The search company on Thursday published a "Quantifying Movie Magic" study that surveyed 99 of the top-grossing films of last year. Google says that four weeks before a film is released, search volume for its trailer can predict its opening box office with 94 percent accuracy when factoring in its status and the time of year.Also read: Facebook's grand ambitions get reality checkThe Mountain View, Calif.-based Google Inc. says searches for a film`s title two weeks ahead of opening can predict box office with 92 percent accuracy.Hollywood distributors rely on advanced metrics and a handful of research firms to predict opening weekend box office figures. Discover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!
