Information technology firm Wipro on December 6 announced a collaboration with SIAM.AI, to build an AI-powered digital assistant for the Tourism Authority of Thailand.
Wipro and SIAM.AI will utilise infrastructure, data, and network to advance Thailand’s sovereign AI objectives, the company said in a release.
The AI-powered virtual assistant, ‘Sukjai’—powered by the NVIDIA AI Enterprise software platform, SIAM.AI, and Wipro’s Enterprise Generative AI (WeGA) Studio—will provide domestic and international travelers with personalised, up-to-date, and timely information to deliver tailored experiences, while enabling the Tourism Authority to seamlessly service a growing number of tourists.
Specifically, ‘Sukjai’ will provide 24/7 support and information on things such as transportation guidelines and schedules, destinations and lodging availability, recommended activities based on interest, crowd flow information at top attractions, etc.
It will offer customised recommendations based on individual preferences and include info on emergency services as well as safety and security alerts.
‘Sukjai’ will initially provide services in Thai and English.
Also read: Over 50% of AI proofs-of-concept in production, driving business value: Wipro Cloud chief
The Bengaluru-based IT giant will continue to train the underlying models with the NVIDIA NeMo platform based on user feedback. The virtual assistant will be built based on responsible AI principles, such as transparency, data privacy, and human oversight, leveraging Wipro’s Responsible AI framework.
Vinay Firake, CEO, Asia Pacific, Middle East and Africa (APMEA), Wipro, said, this partnership highlights Wipro's deep expertise and investments in delivering highly customised AI solutions.
"This collaboration with SIAM.AI and the Thai government marks an important milestone in bringing such services to a broader set of clients across markets," Firake was quoted as saying in the release.
Also read: Reality is some jobs will disappear because of AI: Wipro Chairman Premji
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