HomeTechnologySamsung unveils KEEP, its AI-focused security feature, set to roll out with One UI 8

Samsung unveils KEEP, its AI-focused security feature, set to roll out with One UI 8

Samsung has announced a major security update ahead of its upcoming Galaxy smartphone launches, introducing new features designed to protect user privacy in an era of on-device AI and evolving digital threats.

July 08, 2025 / 08:32 IST
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Samsung
Samsung

Samsung has announced a major security update ahead of its upcoming Galaxy smartphone launches, introducing new features designed to protect user privacy in an era of on-device AI and evolving digital threats. The updates, which will roll out with One UI 8, include Knox Enhanced Encrypted Protection (KEEP), updates to the Knox Matrix ecosystem, and a quantum-resistant upgrade to Secure Wi-Fi.

AI security powered by KEEP

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At the core of Samsung’s new security push is Knox Enhanced Encrypted Protection (KEEP) — a system-level architecture that creates encrypted, app-specific storage areas. KEEP supports features such as Galaxy’s Personal Data Engine (PDE), Now Brief, and Smart Gallery Search by ensuring sensitive user data like routines and preferences stay strictly on-device. By isolating app data within secure containers and guarding it with Knox Vault, Samsung enables personalized AI functionality without compromising user privacy.

KEEP is designed to scale across Galaxy AI features, providing protection for other on-device tools such as Smart Suggestions. This reflects Samsung’s larger shift toward embedding privacy protections directly into system design, rather than offering them as optional settings.