The Indian OTT audience universe is currently estimated at 601.2 million or 60.12 crore people, representing 41.1 percent of the country’s population, according to media consulting firm Ormax.
OTT audience is defined as anyone who watched at least one online video (free or paid) during the past month. The growth rate of India’s OTT (over the top) universe is 10 percent, which is below the growth rates of 13-14 percent seen in 2023 and 2024.
The Ormax OTT Audience Report: 2025 estimates the total number of active paid OTT subscriptions (defined as used at least once in the last one month) at 148.2 million (14.82 crore), including subscriptions through telecom bundles and OTT aggregators.
The report conducted a survey among 15,600 respondents across urban and rural India. The research was conducted in June and July of 2025 to study the size and profile of the country’s OTT universe.
The report pegs India’s active Connected TV user base at 129.2 million (12.92 crore), which translates to an estimated 35-40 million Connected TV homes. Connected TV penetration in India has grown by 87 percent within a single year.
The sharp rise in the Connected TV audience base is particularly striking for a market long regarded as mobile-first, Shailesh Kapoor, Founder and CEO (Chief Executive Officer), Ormax Media, said.
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