Nothing to open its first global flagship store in India

London-based consumer tech brand Nothing has announced that India will be home to its first global flagship store. The announcement was made on social media by the brand, confirming that the store will open later this year.

The company has not shared details about the location of the store yet. No city or launch date has been confirmed so far.

The announcement follows earlier hints from Nothing’s leadership. Earlier this year, Akis Evangelidis, the company’s co-founder and India head, and Carl Pei, Nothing’s co-founder and CEO, had hinted at plans for a flagship store through an exchange on X, the platform previously known as Twitter. Those posts led to speculation that the company was planning a larger physical retail presence in India.

Flagship stores are typically designed as spaces where customers can see and try products in person and learn more about a brand. For consumer tech companies, these stores often focus on hands-on product experience rather than just sales.