Microsoft outlines plan to remove abusive deepfake content from Bing

Microsoft joined hands with StopNCII to detect and remove AI-generated deepfake content and intimate images in its Bing search engine.

September 08, 2024 / 08:01 IST
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Microsoft
Microsoft

Microsoft has partnered with StopNCII to detect and remove AI-generated deepfake content and intimate images in its Bing search engine. StopNCII is a global platform for adults that works to protect their intimate photos from being shared online without their consent.

In an official blog post, Microsoft said that it will “pilot a victim-centered approach to detection” in Bing.

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With help from StopNCII, victims of online imagery abuse can "create a “hash” or digital fingerprint of their images, without those images ever leaving their device (including synthetic imagery)”. Those digital fingerprints will help Microsoft’s industry partners “to detect that imagery on their services and take action in line with their policies”.

Use Microsoft’s reporting portal to request removal of explicit content