Instagram’s new reposting and map features are facing a ‘big’ backlash, here’s why

Instagram has rolled out new features that include reposting, a location-sharing map, and updates to the ‘Friends’ tab. The platform now lets users share others’ public reels and posts with their followers and view friends’ content based on geographic locations. But instead of enthusiasm, these updates have sparked criticism, with users accusing Instagram of copying rival apps and disrupting the core experience.

What’s new on Instagram
The repost feature allows users to share any public reel or feed post directly to their profile. Reposted content appears in a new “Reposts” tab and can also show up in the main feed of followers. Users can add notes when reposting using a thought bubble icon. The goal is to help content reach broader audiences and extend its shelf life.

Meanwhile, the new Instagram Map shows posts shared by friends or creators from specific locations. It aims to blend social discovery with real-world places, letting users explore where others have been active.

Backlash from users
The new features haven’t gone down well with many users. On X, the platform formerly known as Twitter, lifestyle blogger Graceful Glam By Danielle wrote, “Is it just me, or is Instagram trying to be like TikTok with allowing reposts? 🧐”