Flipkart and Amazon are two of the biggest e-commerce platforms in India, and both now offer premium subscription services to retain and attract loyal customers. Flipkart Black, launched recently, enters the market as a direct competitor to Amazon Prime, which has long been a dominant player. Both subscriptions cost Rs. 1,499 per year, but they provide very different sets of benefits, especially when it comes to multimedia, shopping perks, and flexibility.
Pricing and flexibility
Amazon Prime has more flexibility in pricing. It offers plans at Rs. 299/month, Rs. 599/quarter, Rs. 1,499/year, and even budget-friendly options like Prime Lite (Rs. 799/year) and Prime Shopping Edition (Rs. 399/year). In contrast, Flipkart Black is available only as a single annual plan for Rs. 1,499, although it is being offered at a limited-time promotional price of Rs. 990. Unlike Amazon Prime, Flipkart Black is non-refundable once purchased, while Prime offers pro-rata refunds and a 30-day free trial.
Shopping and deals
Amazon Prime has built its reputation on fast and free delivery, including one-day and same-day options on thousands of products. It also gives members early access to sales, exclusive Lightning Deals, and Prime Day event discounts.
Flipkart Black, on the other hand, focuses on cashback and rewards. Members earn 5 percent SuperCoins cashback on every Flipkart and Flipkart Minutes purchase (capped per order) and can collect up to 800 SuperCoins each month. Subscribers also get exclusive “Black Deals” on premium electronics and early access to sales, with additional bank offers during sale events. Another unique benefit is travel perks, including Re. 1 flight cancellation and rescheduling on Cleartrip and Flipkart Travel.
Multimedia and entertainment
The key difference between the two memberships lies in multimedia. Flipkart Black bundles a one-year YouTube Premium subscription (worth Rs. 1,490), which includes ad-free video streaming, background play, offline downloads, and YouTube Music.
Amazon Prime offers a more diverse entertainment ecosystem: Prime Video, with Indian and international movies and shows (though ads have been introduced in some content), Prime Music, Prime Reading for eBooks and magazines, and Prime Gaming with in-game rewards and free games. This makes Prime more versatile for those who value multiple content options.
| Feature | Flipkart Black | Amazon Prime |
| Price | Rs. 1,499/year (Rs. 990 intro offer) | Rs. 299/month, Rs. 599/quarter, Rs. 1,499/year; Lite & Shopping variants |
| Shopping perks | 5% SuperCoins cashback, Black Deals, early sale access, Rs. 1 Cleartrip perks | Free fast delivery, Prime Day discounts, exclusive Lightning Deals |
| Multimedia | YouTube Premium (ad-free, music, offline) | Prime Video (with ads), Prime Music, Prime Reading, Prime Gaming |
| Travel benefits | Re. 1 cancellation/rescheduling on flights | None |
| Customer support | 24x7 priority, no queues or bots | Priority support (standard) |
Discover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!
