Apple has announced that its latest iPhone 17 lineup, new Apple Watch models, and AirPods Pro 3 will soon be available for purchase. Customers in India can pre-order the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max starting September 12 at 5.30 p.m. IST through apple.com and the Apple Store app. The products will be available in stores globally from September 19.
How to order
Pre-orders open online via the Apple Store app and apple.com, with options for home delivery or in-store pickup. Buyers can also pre-order the new iPhones along with Watch Series 11 and AirPods Pro 3 via select third-party authorised resellers across the country.
Discounts and trade-in offers
Apple highlighted its Trade In program as the most convenient way to save. iPhones hold higher resale value compared to other smartphones, which can significantly reduce the effective purchase cost of the new iPhone 17 series. Customers can also explore carrier deals and monthly instalment plans using Apple Card or financing options provided in India. In addition to this, Apple is also offering additional bank discount of up to Rs 5000 on select bank cards.
Features of iPhone 17 lineup
The iPhone 17 introduces a bigger, brighter display with ProMotion 120Hz refresh rate, all-day battery life with faster charging, and a 48MP Dual Fusion camera system. The new iPhone Air is designed as a lightweight and durable model, featuring advanced cameras and pro-level performance. The iPhone 17 Pro and 17 Pro Max are powered by the A19 Pro chip, with improved performance, camera systems, and durability thanks to the Ceramic Shield 2. All models are shipped with iOS 26, bringing a refreshed interface called Liquid Glass and enhanced Apple Intelligence features.
Apple Watch and AirPods updates
Apple Watch Series 11 comes with up to 24 hours of battery life and health features including sleep score tracking. The Watch SE 3 adds wrist temperature sensing and Always-On display, while the Watch Ultra 3 integrates satellite features like SOS, messaging, and location sharing. AirPods Pro 3 include upgraded Active Noise Cancellation, Live Translation support, and fitness-focused features such as heart rate monitoring and workout tracking.
Accessories
Apple has introduced new cases, bands, and straps to complement the lineup, including a new TechWoven case for iPhone 17 Pro models and reflective Trail Loop bands for Apple Watch Ultra 3.
Price in India
| Product | Starting Price (INR) | Instant Cashback / Discount (INR) |
|---|---|---|
| iPhone 17 series | ||
| iPhone 17 | ₹82,900 | ₹5,000 |
| iPhone Air | ₹1,19,900 | ₹5,000 |
| iPhone 17 Pro | ₹1,34,900 | ₹5,000 |
| iPhone 17 Pro Max | ₹1,49,900 | ₹5,000 |
| Apple Watch | ||
| Apple Watch Series 11 | ₹46,900 | ₹4,000 |
| Apple Watch Ultra 3 | ₹89,900 | ₹6,000 |
| Apple Watch SE 3 | ₹25,900 | ₹2,000 |
| AirPods | ||
| AirPods Pro 3 | ₹25,900 | ₹1,000 |
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