'Very Peri', colour of the year for 2022. How it was selected by Pantone

Pantone, the global authority on colour, has picked “Very Peri” as the colour of the year for 2022. The company describes Very Peri as “a dynamic periwinkle blue hue with a vivifying violet red undertone blends the faithfulness and constancy of blue with the energy and excitement of red”.

To arrive at the selection each year, Pantone’s experts pick a colour for the next year by studying colour influences across the world, from various quarters such as the entertainment industry and films in production, traveling art collections and new artists, fashion, home furnishings, areas of design, popular travel destinations, as well as new lifestyles, playstyles, socio-economic conditions. They could also draw inspiration from upcoming big sporting events.

The Pantone experts also look at new technologies, materials, textures, and effects that impact colour.

Microsoft has collaborated with Pantone to introduce Very Peri to Microsoft Paint that people to select while using the tool.