The International Festival of Creativity took off in all grandeur at Cannes as contestants from across the globe warred to win the Cannes Lions 2011. Anuradha SenGupta of CNBC-TV18 walks us through the fabulous event on the latest episode of Storyboard.
The Cannes Lions remains the global platform to evaluate brand communication work from TV ads to radio sports to print ads to direct marketing, PR, media, and from this year onwards, creative effectiveness. There are 13 different categories in which awards have been given this year.
Storyboard pays tribute to the best of works, the Grand Prix winning work from each of these categories in this episode on Cannes Lions. The highlights this year - China, South Korea and Romania- picked up the Grand Prix for the first time, Anuradha says. Droga 5, powered by David Droga continues to do some incredible advertising and, Google become a Grand Prix winning advertiser.
Animesh Das of CNBC-TV18 gets you all the incredible work in extreme close up.
To watch the full show click on the video
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