Nearly 40 matches have been played in IPL season 4 and the Mumbai Indians and the Kolkata Knight Riders are on top of the league table. That's how the teams are faring. But what about the team owners how are they doing? Nikita Rana reports that the 80 sponsors on board are bringing in cheer but ticket sales and merchandising continue to be a worry. And the fact that key players have been shuffled around hasn't helped in either building brands or loyalty.
Also on Storyboard this week: The Tsunami effect: As Japanese car companies slow down, rivals could look to benefit The after-effects of the earthquake and tsunami that ravaged Japan on March 11 are being felt by Japanese car makers around the world. This week Honda and Toyota announced production cuts between 50% and 70% because of the delay in getting critical components, including engines and transmission units from Japan. Animesh Das finds out how the companies, which have really tiny market shares locally, will be impacted and if itDiscover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!
