Reasons for Hazare movement to spread like wildfire

CNBC-TV18's Storyborad helps give a perspective on Anna Hazare's strategy that led the anti-corruption movement and how did it spread like a wildfire.

A series of reports study the Anna Hazare led anti-corruption movement
Since August 16, the Ramlila grounds in Delhi, Freedom Park in Bangalore and other key spots in cities across the country have seen large numbers of people expressing solidarity with Anna Hazare.
'India against Corruption' used superb communication strategies like SMSes, digital media and news channels that would put professional marketers to shame. CNBC-TV18's Nikita Rana reports on how the volunteers have created such a cohesive mass mobilisation campaign. News channels strike it rich thanks to the real life drama
The Anna Hazare led movement is a made for TV agitation and has defined public protest in the age of 24X7 TV. There has been a strong criticism of the role news channels have played in fuelling and enabling the agitation.
The strategy of round the clock, blanket coverage of the protest and the changing government response has resulted in a huge boost in the viewership of the news channels. CNBC-TV18's Animesh Das reports on the shares of Hindi as well as English news channels that have nearly double between August 14 to August 20, 2011. Can brands piggyback directly or indirectly to be the zeitgeist
Advertising always mirrors the society it belongs to, whether by its stereotypes, inhibitions or aspirations. What does this impatient, urgent, proactive yet bitterly cynical mood prevailing in large sections of the urban middle class throw up as the new zeitgeist?
Can advertising find a new mood around which to weave its brand stories? CNBC-TV18's Animesh Das gets India's most influential ad men to put on their thinking caps. For complete show, watch the accompanying videos.