The UPA 2's brand image has been under seige for a while now with things getting really bad since August last year when Anna Hazare's anti-corruption movement was at its peak. Dogged by financial scams, charges of policy paralysis and of being held hostage by its coalition partners, bad press in the international media and now bad mouthing by the Trinamool Congress, the equity of the Congress and the government it leads is at an all time low.
Last week it announced a slew of economic policy initiatives from 51% FDI in multi-brand retail to hiking diesel prices. To gain popular support for these measures, the Prime Minister addressed the nation while the Bharat Nirmaan ad campaign that had been launched in the run up to the previous general elections has started again. Will all this shore up the government’s equity or is it just getting started or ready for an early election? CNBC-TV18’s Pavni Mittal speaks to the experts.
Meanwhile, from a Rs 100 crore ad blitz to the Sam Pitroda led Twitter conference, how much will all of this help the battered government’s image and equity.
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