On this edition of Story Board, see what sets aside Tanishq’s latest commercial as one of the best this festive season.
Also read: Social media to fetch Rs 70cr additional rev: Shoppers Stop The advertisment captures the prevailing spirit pretty perfectly. It is subtle and there are some great performances by the actors who were cast in this ad which makes it easy to watch again and again. Tanishq claims that footfalls have increased by 10 percent over the same time last year and though the average ticket size has fallen there was a 12 percent increase in the volumes of gold jewellery sold. Watch videos for more.Discover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!
