July 28 gave the advertising industry its biggest business news in a long, long time. If the proposed Publicis - Omnicom merger goes through in what is being called a merger of equals, it will result in the world's largest communications company.
The new company, Publicis Omnicom Group, will be headquartered in neutral territory - Netherlands with John Wren and Maurice Levy as Co-CEOs. Though this merger may push Sir Martin Sorrell's WPP to second spot, Storyboard reports that it will be a while before the Publicis Omnicom Group can even challenge WPP in India.Discover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!
