Storyboard: What is Royal Enfield's new marketing strategy?

This week on Storyboard, Royal Enfield's Rudratej Singh speaks to CNBC-TV18’s Anant Rangaswami about the biking brand's new aggressive avatar. Anant Rangaswami also caught up with Underconsideration's Armin Vit where he harps on the importance of communicating the benefits of good design to the marketers. Also, take a look at the two interesting faces Micromax gets to highlight product benefits in a new campaign.Watch accompanying videos for more.