Zomato offered to fix breakfast after breakup. How a start-up took things a step further with another offer

Food delivery service provider Zomato is known for its witty online presence and so it took nobody by surprise when it posted this on Instagram on Wednesday with a caption: "Hope our copywriter gets over their breakup soon."

The post received a lot of "suggestions" from followers some of which included adopting a dog, to removing the ex's address from Zomato. Headsup for tails, an account that shares content on furry friends, commented, "Adopt a dog and you will forget number 1". @commentator.official said, "First step after breakup: remove her address from Zomato."

But then, @desiwholesomeposting pointed out, "What if your ex is the delivery boy? What then, huh?" and @peruisbored noted, "Yes, reminding me of my ex first thing in the morning by telling me not to miss them. Now, I have to order a tub of ice-cream. Nice strategy, Zomato."

And while Zomato offered help with number 2, things took an interesting turn when a start-up, mental health platform MindPeers, offered to help with number 1.

Tagging Zomato, the company wrote, "If this is the level of creativity coming from a broken heart, imagine what could happen if that were to heal. We'll gladly help your copywriter in exchange for some breakfast."