Snapchat crosses 60 million users milestone in India, clocks over 150% growth in DAUs

With over 150 percent growth in daily active users (DAUs), photo-messaging app Snapchat has seen its user base cross the 60 million-mark in the country, a top company executive said. Speaking to PTI, Snap Inc Managing Director (International Markets) Nana Murugesan said the company aims to continue building on the growth momentum across product development, partnerships and the augmented reality experience.

Snap is the parent company of Snapchat. The app allows users to share photos and videos with friends for a specific time period after which the content gets deleted. It offers filters and lenses, many of which are augmented reality-enabled. Globally, Snapchat had 265 million daily active users in the December 2020 quarter. Over 5 billion 'snaps' were created daily on average by users on the platform.

"2020 was a really strong year for us and we are thrilled with the momentum we're seeing. We reached more than 60 million users in India in Q4 20, with strengthening growth throughout the year, and see our community engaging across all parts of Snapchat — from chatting to Discover content, using our Camera and getting creative with Lens Studio," Murugesan said. He added that augmented reality (AR) is revolutionising how people communicate, are entertained, learn and experience the world.

"…we see this evolution accelerating. For example, our community played with Diwali-themed Lenses more than 500 million times. This year, we're excited to keep on building on the variety of experiences available on Snapchat for people in India. From exclusive content to games, product development, partnerships and of course AR, we have lots in store," he said. Murugesan noted that the company is focussed on making Snapchat feel local to its user community in India.