Eicher Motors has been the talk of the town after the company's market cap overtook Hero MotoCorp last Friday. A consistent rise in profits and sales has made the company a niche player in the two-wheeler segment while Hero MotoCorp has been bearing the brunt of a slowdown in the rural economy. Editor-In-Chief of Overdrive, Bertrand D'Souza finds out if the urban luxury is picking up at a faster pace versus rural demand?
Watch videos for more.
Discover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!
