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The big event is over.
"I would like to thank all the folks at Apple who made this magical day possible," said CEO Tim Cook as he signed off.
iPhone XS, iPhone XS Max India pricings are out.
iPhone XS will be available at Rs 99,900 and iPhone XS Max will be priced in at Rs 109,900.
The devices can be bought through Apple Authorised Resellers.
Apple iOS 12 and watchOS 4 will arrive in the country on September 17.
macOS Mojave will be available for download starting September 24.
The iPhone XS and XS Max will be available to pre-order from September 14 and sale will begin from September 21.
The iPhone XR will be available to pre-order starting October 19 and sale to begin on October 26.
iPhone XS will come in 64GB/128GB/512GB storage variants and will start at $999.
iPhone XS Max will come in 64GB/128GB/512GB storage variants and will start at $1,099.
iPhone XR will come in 64GB/128GB/512GB storage variants and will start at $749.
iPhone XR will be powered by the same A12 Bionic chip which powers its elder brothers, iPhone XS and iPhone XS Max.
iPhone XR comes with true-depth sensor to enable FaceID.
iPhone XR is equipped with a 12MP wide-angle rear camera with aperture rate of f/1.8 and OIS for stable images.
iPhone XR sports 6.1 inch LCD notch display with 1792 x 828 pixel resolution.
Apple announces budget smartphone, iPhone XR with IP67 water and dust resistance and Liquid Retina display.
Along with improvements to HDR and portrait modes, the new iPhoneXS and iPhone XS Max now allows users to adjust the depth in the background for photos taken in bokeh mode, even after the photo has been clicked.
The new iPhone XS and iPhone XS Max will come sport dual-rear cameras with a 12-megapixel wide-angle sensor and a 12-megapixel telephoto lens.
The A12 Bionic chip with a 7 nm design, has six cores with more than 6 billion transistors. The processor comes with dedicated neural engine which brings multiple machine learning and artificial intelligence features.
According to Apple, the new chipset consumes 1/10th of energy than the previous generation and helps apps launch 30 percent faster.
iPhone XS Max is the largest phone Apple has built and it will be powered by the A12 Bionic chip -- the first 7nm processor, also the fastest processor ever from Apple's stable.
The newest iPhones will come with a massive 512GB built-in storage.
Apple iPhone XS Max and iPhone XS sport TrueTone Displays with HDR 10 feature.
Apple iPhone XS Max display will come with 2688x1242presolution along with 453 ppi.
Apple iPhone XS and iPhone XS Max both sport Super Retina display.
Apple has also announced the iPhone XS Max.
iPhone XS comes with IP68 rating for dust and water resistance.
iPhone XS will come with an edge-to-edge screen and will come in Gold, Silver and Space Gray colours.
Cook announces the all new iPhone and as speculated, the new smartphone will be called iPhone XS.
Tim Cook takes the stage once again and starts talking about the iPhone.
Apple Watch Series 4 sale will begin from September 21.
Pre-orders to open on September 14.
Meanwhile, Apple Watch Series 3 will be available at $279.
The watch will come in two variants.
While Watch Series with GPS will start at $399, the LTE variant will start at $499.
Apple Watch Series 4 will have battery life of about 18 hour,same as its previous version.
The heart rate features on Apple Watch Series 4 has been approved by US FDA.
Apple expects it to bring these features to other countries of the world.
Apple Watch Series 4 also comes with an SOS feature.
Apple Watch now supports Electrocardiogram (ECG) for better heart rate monitoring.
The Watch can now monitor your heart rhythm. It will alert users if there’s any irregularity.
Apple Watch can now send notifications when heart rate is way too low.
The speakers on the watches are now 50% louder and the microphone has been moved to the other side to reduce echo while making calls.
Apple Watch Series 4 now supports haptic feedback, like iPhones.
Apple Watch Series 4 will come with added features such as breath timer, new and improved displays to the watch face and extras like including headshots of your family on the watchface.
"It all starts with a stunning new display. We pushed the screen right to the edges, and curved the edges to match the Watch,"says Apple's Jeff Williams.
Apple Watch Series 4: thinner and loaded with features
Apple Watch Series 4 will come with an increased screen size with with 30pc larger screen.
The key focus areas of the new watch will be Connected, Fitness and Health.
The New Apple Watch is here
Apple announces new smart watch. The new smart watch will be called Apple Watch Series 4.
Apple Watch is not just the number 1 smartwatch, but the number 1 watch in the world: Cook
We are about to ship our200thbillioniOSdevice, says Apple CEO Tim Cook
The exciting event has begun with an thrilling video andTim Cook takes the centre-stage.
iPhone XR is expected to be available in three storage variants 64GB, 128GB and 256GB in black, white, red, yellow, coral, blue colours
iPhone XS Max is expected to be available in three storage variants 64GB, 256GB and 512GB in space gray, silver, gold colours
iPhone XS is expected to be available in three storage variants 64GB, 256GB and 512GB in space gray, silver, gold colours
Along with iPhones, Apple is expected launch entry-level MacBook Air,AirPod 2, 2018 iPad Pro, and the latest iOS.
