Twitter introduces keyword-targeting for advertisers

Twitter will leave no stone unturned to woo advertisers. Turning tweet content into a “first-class citizen” of its advertising arsenal, Twitter has introduced keyword targeting for advertising on the micro-blogging website. Essentially, Twitter’s ad partners will now be able to target their ads based on the content of your tweets.The new feature is now available to advertisers and will enable them to reach users based on the keywords in their recent Tweets and the Tweets with which users recently engaged. Nipoon Malhotra, Product Manager, Revenue for Twitter wrote in a blog post, that this capability is an important one because it lets marketers reach users at the right moment, in the right context. How the targeting will work is very simple. Say you tweet about a clothing brand that you love, the brand could run a geotargeted campaign in your area using the name itself as a keyword. You will be able to see a promoted tweet about the brand’s latest offers and sales. It’s a win-win situation for parties involved. You will be able to see advertisements relevant to your interests, and advertisers will be able to optimise their resources by showing the ads to only those who are interested. Click here for full story