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Jagan Mohan Reddy's social engineering strategy in Andhra Pradesh politics

Jagan has learned valuable lessons from recent electoral setbacks to avoid making the same mistakes as his neighbouring state's Chief Minister in the November 2023 polls

March 19, 2024 / 20:31 IST
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Jagan has a clear and ambitious vision for political rejuvenation, as seen in his bold decision to revamp the YSRCP's parliamentary lineup

As the May 13, 2024, Assembly and Lok Sabha elections in Andhra Pradesh draw closer, Chief Minister Jagan Mohan Reddy of the YSR Congress Party (YSRCP) is working to regain political dominance. To do so, he must contend with rival parties, including the Telugu Desam Party (TDP) and the Jana Sena Party, backed by the BJP. Jagan uses an innovative social engineering strategy to realign political forces to overcome this challenge.

Jagan has learned valuable lessons from recent electoral setbacks to avoid making the same mistakes as his neighbouring state's Chief Minister in the November 2023 polls. He knows the danger of complacency, as seen in Telangana's Chief Minister K Chandrasekhar Rao's defeat due to non-performing legislators. Furthermore, Jagan has recognised the importance of strategic coalition-building following the BJP's social engineering success in Uttar Pradesh, which resulted in a landslide victory.

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Jagan has a clear and ambitious vision for political rejuvenation, as seen in his bold decision to revamp the YSRCP's parliamentary lineup. He has dropped 14 of the 22 sitting YSRCP MPs, which makes up more than 60% of the current party's parliamentary representation. This move signals a significant shift in his approach to governance. Some of the notable MPs who were replaced include MVV Satyanaryana and Chinta Anuradha. Fresh faces have been brought in to invigorate the party's electoral prospects.

Jagan has opted to drop 25% of the incumbent MLAs, which signals a departure from conventional political strategies. In a move that has raised eyebrows, MPs MVV Satyanarayana and Margani Bharat will transition to the Assembly arena by contesting from Visakhapatnam East and Rajamahendravam City seats, respectively. Furthermore, Jagan himself will seek re-election from his stronghold of Pulivendula.