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Zomato ahead in battle with Swiggy, brokerages maintain ‘buy’

JM financial reiterates Zomato as top pick in the listed internet space due to its strong market leadership among food aggregators and improvement in profitability trends

June 28, 2023 / 15:35 IST
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Swiggy continues to play catch-up with rival Zomato in terms of profitability.

Brokerages have reaffirmed their positive stance on Zomato following the annual numbers posted by Prosus, which holds a 33 percent stake in Swiggy.

Prosus, an arm of South Africa’s Naspers, reported that Swiggy's core food delivery business’ gross merchandise value (GMV) reached $2.6 billion, representing a growth of approximately 26 percent year-on-year (YoY), even as growth in food delivery orders was 30 percent. This decline in the average order value or the take rates was a trend not seen in the case of Zomato. The Swiggy rival reported a food delivery GMV of $3.2 billion for the calendar year 2022, up an identical 26 percent YoY.

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According to Kotak Institutional Equities, this data suggests a GMV share of 55:45 in favour of Zomato, reflecting strong execution and customer stickiness, despite discount schemes having been reduced on the platform. It has retained its "buy" rating on Zomato at a fair value of Rs 95.

Prosus' results also indicate that Swiggy's food delivery business GMV experienced a sequential growth of 5 percent in the second half of the calendar year 2022, which was slower than the 8 percent growth reported by Zomato.