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Olympic association has been good for Edelweiss: Rashesh Shah

In sports too it is not the short-term but the long-term trend that matters, says Rashesh Shah, Chairman and CEO, Edelweiss Group. Edelweiss Group is India's principal sponsor at the ongoing Rio Olympics. Speaking exclusively to CNBC-TV18's Priya Sheth, he speaks about the association and how close non-cricket sports are to his heart.

August 17, 2016 / 14:05 IST
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In sports too it is not the short-term but the long-term trend that matters, says Rashesh Shah, Chairman and CEO, Edelweiss Group. Edelweiss Group is India's principal sponsor at the ongoing Rio Olympics. Speaking exclusively to CNBC-TV18's Priya Sheth, he speaks about the association and how close non-cricket sports are to his heart.

Watch accompanying video for more...

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TAGS: #association #Business #Edelweiss Group #India #non-cricket sports #principal sponsor #Priya Sheth #Rashesh Shah #Rio Olympics #Sports
first published: Aug 17, 2016 02:05 pm

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