Godrej Interio to launch e-commerce platform by April 2017

Furniture brand Godrej Interio would unveil its own e-commerce platform in India by April 2017 to help customers make choice from a wide range of products.

Godrej Interio, which has entered into a tie-up with Mebelkart, Pepperfry, and Flipkart to serve online customers in the country, has done a three-year-long survey and prepared a roadmap for the purpose, Assistant Vice President, Integrated Marketing Godrej Interio Bedraj Tripathy told PTI here.

"We will have our e-commerce from next April. Though it's a very small part of our business, we will soon come up with it," Tripathy said.

However, venturing into e-commerce would have no channels-conflicts, the official said.

"It will be an advantage for the customers. But we have planned it in such a manner that it does not affect our channel partners and there is no channel-conflict," Tripathy said.

Godrej Interio is present across the country through 56 exclusive showrooms in 18 cities and 800 dealer outlets. It is a business unit of Godrej & Boyce Mfg. Co - part of the Godrej Group.