Eveready Industries India has tied up with a very large conglomerate from Indonesia, Wings Group, which is one of the largest fast moving consumer goods (FMCG) players in Indonesia. Through their entity, Universal Wellbeing, Eveready is forming a joint venture (JV) for marketing and distribution of a large basket of FMCG products into India.
This joint venture (JV) with Universal Wellbeing is a breakthrough for us in Eveready India, said Amritanshu Khaitan, MD of the company.
Eveready India will own 30 percent shares and Universal Wellbeing will hold 70 percent in this JV.
Our key strength has been our distribution network and our brand, he added.
For full interview, watch accompanying video...
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