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Expert view: Opportunities & challenges in media landscape

In an interview with CNBC-TV18’s Anuradha SenGupta, Meenakshi Menon of Spatial Access Solutions, R Gowthaman of Mindshare, and Manisha Lath Gupta of Axis Bank, discuss the opportunities and challenges that the media landscape is throwing up today for advertisers and their media agencies.

September 04, 2011 / 13:09 IST
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Last week, the marketing and communications industry gave out awards for effectiveness in media. Are there any signals of emerging trends?

In an interview with CNBC-TV18
TAGS: #Axis Bank #Business #Manisha Lath Gupta #media #Meenakshi Menon #Mindshare #R Gowthaman #Spatial Access Solutions
first published: Sep 3, 2011 01:57 pm

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