In a groundbreaking move set to reshape the entertainment landscape, Excel Entertainment and Trigger Happy Studios have entered into a significant multi-film deal. This strategic alliance promises to deliver a dynamic blend of innovative storytelling and cinematic excellence, captivating audiences across the globe. This collaboration aims to create a diverse range of content, with a primary focus on theatrical releases while also exploring digital avenues.
Excel Entertainment, with a legacy spanning over two decades, has consistently delivered cult classics across various mediums, including films like “Dil Chahta Hai,” “Zindagi Na Milegi Dobara,” and “Gully Boy.” Renowned for its dedication to quality and pioneering spirit, Excel Entertainment continues to set benchmarks in the Indian film industry, offering a wide range of genres, from the intense war drama “Lakshya” to the crime-thriller franchise “Don” and the light-hearted humor of the “Fukrey” films.
Trigger Happy Studios was launched last year by global advertising giant Hakuhodo, led by Amit Chandrra. With over two decades of success & experience in the Indian entertainment industry & leveraging Hakuhodo’s global creative prowess and distribution network, Trigger Happy Studios is now focused on producing and distributing feature films and international co-productions that push the boundaries of storytelling.
Farhan Akhtar, Co-founder of Excel Entertainment said, “We’ve enjoyed a creative partnership with Amit Chandrra and Trigger Happy for over a decade. Their consistent ability to produce compelling trailers for our films has always impressed us.”
Ritesh Sidhwani, Co-founder of Excel Entertainment said, “This collaboration marks a new chapter as we join forces to produce films together. Our aligned creative sensibilities and shared vision make this partnership a natural progression. Together, we aim to create captivating stories that engage and entertain audiences around the world, offering fresh and exciting content that speaks to a global audience.”
Amit Chandrra, CEO of Trigger Happy Studios, shared “Partnering with Excel Entertainment is a collaboration born from mutual respect and a shared vision. We are thrilled to join forces with like-minded individuals who value authentic narratives as much as we do."
The partnership has already assembled a roster of renowned directors who are currently developing content across various genres. The first project under this collaboration is set to be announced imminently, with production commencing within the next couple of months.
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