The latest episode of Shark Tank India 4 featured an engaging mix of pitches, intense discussions, and valuable insights from the Sharks. The panel—Anupam Mittal, Vineeta Singh, Kunal Bahl, Peyush Bansal, and Aman Gupta—assessed innovative business ideas while sharing their personal entrepreneurial journeys.
One of the most notable pitches came from Arvind Prakash Singh, the founder of SuperBolter, who introduced his three-dimensional home design startup. Seeking Rs 75 lakh for 0.5% equity, he presented his unique business model, emphasizing that this was his third entrepreneurial venture. However, the Sharks expressed concerns about the viability of the model. Anupam Mittal questioned its effectiveness, remarking, “For five years, it is not working, but still you are investing money.” Due to these reservations, Arvind failed to secure an investment.
The episode also showcased a pitch from Simar Sekhri, Nikhil Gaur, and Prabal Monga, founders of India’s first sales-focused business school, Hive School. Their ask was Rs 60 lakh for 5% equity. While explaining their business, the discussion shifted to the significance of sales skills in entrepreneurship.
During this segment, Vineeta Singh reminisced about her early struggles in sales, providing a raw and honest perspective on her journey. She shared how, after completing her business school education, she faced the harsh realities of cold calling. “When I started my startup after B-school, the biggest shock was when I was in sales. I used to call from morning to night, and people would scold me, asking, ‘Where did you get my number?’ They would hang up; the insults were constant,” she recalled.
Anupam Mittal also reflected on his experiences abroad, noting that studying in the US taught him valuable lessons through debates. Despite the relevance of Hive School’s concept, the Sharks ultimately found the business non-investable.
Another interesting pitch came from Tintbox founders Vinay Jain and Ridhi Singhai. Their brand specializes in borosilicate glass bottles and lunch boxes, standing by the philosophy of "Think Inside The Box." Seeking Rs 70 lakh for 5% equity, they presented their innovative glassware solutions.
The Sharks were particularly impressed with their silicone sleeve products, designed to prevent breakage. Ridhi shared a personal story about how she and her husband frequently broke glass tiffin boxes while commuting to work. However, Anupam Mittal humorously questioned whether this was a widespread issue, saying, “Is it only your husband’s problem? Because I also carry the same boxes, but I never broke them.”
Despite appreciating the brand’s profitability, Kunal Bahl and Anupam Mittal pointed out inconsistencies in branding and product positioning. Peyush Bansal highlighted a crucial gap in their business: a weak sales and marketing strategy. He advised, “Rather than investment, you should find a co-founder who has expertise in sales and marketing.”
Ridhi responded by mentioning that they already work with an agency, but Peyush insisted that a dedicated individual with equity in the company would be far more effective.
Ultimately, despite their strong product and impressive profitability, the Tintbox founders did not receive an investment from any Shark. However, Ridhi remained optimistic, saying, “Packaging and all of those are little things. They can be changed anytime. The product is big, we have built a brand. Celebrities use our products. All of that is organic. I agree growth is not there, and we got valuable feedback.”
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