Alia Bhatt is making us proud at the global stage as she is poised to make her debut as the Global Brand Ambassador for L'Oréal Paris at Paris Fashion Week 2024. This landmark moment will see Alia walking down the runway at the highly anticipated Le Défilé L'Oréal Paris event on September 23, which will be held at the renowned Place de l'Opéra. It marks a significant milestone in her career and highlights her influence on the international stage.
The theme for this year's runway, 'Walk Your Worth,' will showcase a fusion of innovative fashion and beauty. This theme aims to celebrate self-worth and foster unity among women across the globe.
Alia Bhatt will share the runway with an impressive lineup of celebrities at the event, including Aishwarya Rai Bachchan, Leïla Bekhti, Marie Bochet, and Cindy Bruna. The star-studded list also features Viola Davis, Jane Fonda, Luma Grothe, Kendall Jenner, Liya Kebede, and Aja Naomi King. Rounding out the ensemble are Eva Longoria, Andie MacDowell, Bebe Vio, and Yseult, each bringing their unique presence to the prestigious occasion.
The Brahmāstra actress was recently announced as the Global Brand Ambassador for L'Oréal Paris.
For the seventh consecutive year since its inception in 2017, Le Défilé 'Walk Your Worth' will once again honor the themes of sisterhood and the seamless integration of advanced beauty techniques with cutting-edge fashion. The event event continues to highlight the powerful connection between modern beauty innovations and high fashion.
During a media interaction, Alia expressed her joy, "Firsts are always special, and I am deeply honoured to walk for Le Défilé with L'Oréal Paris at Paris Fashion Week. Being among such inspiring, powerful and confident women is such a moment of pride for me and I can't wait to join them at this platform that celebrates sisterhood and empowerment."
Alia’s participation underscores her status as a global icon and aligns seamlessly with L'Oréal Paris' commitment to empowering women to embrace their individuality and inner strength.
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