Tata Group-owned Jaguar Land Rover (JLR) today announced that it will pass on the full benefit of the recent Goods and Services Tax (GST) rate rationalisation to its customers, slashing the prices of its luxury SUVs by up to Rs 30.40 lakh.
"The GST rationalisation on luxury vehicles is a welcome move for customers and for the industry. This move will provide much-needed impetus, reinforcing our confidence in and commitment to India's luxury market," said Rajan Amba, Managing Director, JLR India.
The price benefit on JLR models will become effective from September 9.
JLR CAR PRICE REDUCTION
| Model | Price Reduction |
| Range Rover | From Rs 4.60 lakh to Rs 30.40 lakh |
| Defender | From Rs 7 lakh to Rs 18.60 lakh |
| Discovery | From Rs 4.50 lakh to Rs 9.90 lakh |
Source - JLR India
According to JLR, the Range Rover SUV brand will become cheaper by up to Rs 30.40 lakh, while the popular Defender SUV will witness a price cut of up to Rs 18.60 lakh. The Discover SUV price will reduce by up to Rs 9.90 lakh.
For reference, the price cut will be on the ex-showroom prices of the JLR models.
Rival luxury brands, including Mercedes-Benz India, BMW Group India, Audi India, and Volvo Car India, have also announced price cuts on their vehicles following the GST rate rationalisation.
The luxury vehicles were earlier under the 28% GST slab and attracted an additional compensation cess of up to 22%. This would result in the total tax burden of up to 50%.
However, the luxury models are now under the new 40% slab in the GST 2.0 regime, with no additional compensation cess. Lower taxation has resulted in lower prices, with carmakers passing on the benefits to the customers.
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