HUL taps banks, telecom firms to reach rural India wider

Hindustan Unilever Ltd (HUL) has initiated discussions with top telecom firms and banks & financial services companies to create a joint distribution model to cover India's 6.38 lakh villages in which some 775 million people reside, reports The Economic Times.

May 26, 2011 / 21:00 IST

26 Aug, 2025 12:21

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Hindustan Unilever Ltd (HUL) has initiated discussions with top telecom firms and banks & financial services companies to create a joint distribution model to cover India's 6.38 lakh villages in which some 775 million people reside, reports The Economic Times.

The company plans to ride on the progress made by its alternative distribution channel called Project Shakti to penetrate deeper into rural India in a cost-effective manner, the report says.

HUL has unveiled a blueprint titled 'Gateway to Rural: Beyond FMCG

first published: May 26, 2011 12:58 pm

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