Tata Consultancy Services (TCS) on October 9 announced that it is acquiring US-based ListEngage MidCo, along with its subsidiary of ListEngage LLC, which provide digital marketing services through Salesforce platforms like marketing cloud, data cloud and Agentforce and AI advisory services.
TCS will acquire the US-based company for up to $72.8 million, excluding management incentives and costs. The acquisition is expected to be completed by October 10.
About the acquisition:
The company, which had a turnover of $24.3 million as on FY2024 and has over 100 employees, will have access to TCS’ customer base to rapidly accelerate its growth, the Tata Group company said. "ListEngage’s strength in Marketing cloud, Data cloud, Agentforce and AI advisory would add to TCS’ global Salesforce practice. TCS will also gain from ListEngage’s strong partnership with Salesforce including presence on Salesforce Marketing Cloud and Data Cloud, Agentforce Partner Advisory Boards. TCS also aspires to leverage ListEngage’s tightly knit relationships with Salesforce’s selling teams," TCS said.
The acquisition is likely to be completed by October 10. ListEngage is a full stack Salesforce partner that specialises in marketing cloud, CRM, data cloud, agentforce, and AI advisory services for enterprises. This strategic acquisition strengthens TCS’ Salesforce capabilities, adding specialisations across the full range of Salesforce marketing tools, the IT firm said.
“Through this strategic investment, TCS adds over 100 experienced professionals with over 400 Salesforce certifications to its Enterprise Solutions unit in the United States. The acquisition reflects TCS’ renewed emphasis on inorganic growth, supporting its strategic priorities in high-potential areas such as AI, Cloud, Cybersecurity, Digital Engineering and Enterprise Solutions,” TCS said.
ListEngage is a member of the Salesforce Partner Advisory Boards for Agentforce, Marketing Cloud, and Data Cloud. It was founded in 2003.
Here's what ListEngage CEO Altaf Shaikh says:
ListEngage CEO Altaf Shaikh said, “This is more than an acquisition – it’s a growth platform. By joining forces with TCS, we’re combining ListEngage’s deep Salesforce expertise and proven client success with TCS’ scale, global reach, and cross-industry depth. Together, we will set a new benchmark for how enterprises unlock the full value of Salesforce, powered by data, AI, and cloud innovation. I’m particularly excited about the AI opportunities ahead. Both TCS and ListEngage are leading the way in applied AI, and this partnership allows us to bring the next generation of intelligent, personalised, and outcome-driven solutions to the Salesforce ecosystem at a global scale.”
What TCS COO says:
This US-based acquisition is an important step in scaling TCS’ Salesforce capabilities globally, said the company’s COO Aarthi Subramanian. “ListEngage’s AI advisory services, Marketing Cloud capabilities and Agentforce expertise will enhance our offerings and execution to serve the needs of marketing stakeholders in enterprises. This acquisition will further deepen the strategic partnership that TCS has with Salesforce. We welcome ListEngage’s talented team to TCS,” she added.
TCS Q2 Results:
TCS also released its results for the second quarter of the financial year 2026. It reported a net profit of Rs 12,075 crore for Q2 FY26. This marks a 1.4% YoY rise from the Rs 11,909 crore net profit reported in Q2 FY25. Notably, this is lower than 6% growth estimated by LSEG.
Revenue from operations meanwhile grew around 2% YoY to Rs 65,799 crore in Q2 FY26, from Rs 64,259 crore in Q2 FY25.
TCS announced a second interim dividend of Rs 11 per share. The record date to determine the eligibility of shareholders set to receive the payment has been set at October 15.
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