Samsung has introduced its Bespoke AI technology to its Top Load Washing Machine lineup in India. The launch follows positive consumer response to the Bespoke AI Front Load series and extends Samsung’s AI-powered fabric care capabilities to a broader segment. With capacities ranging from 8kg to 14kg, the new range is equipped with features designed to enhance efficiency, fabric care, and user convenience.
Features
The new Top Load Washing Machines come with AI Wash, a 3-step sensing feature that detects fabric type and load weight to automatically optimise water level, agitation, and cycle duration. Samsung claims this provides up to 25% more fabric care.
Additional features include EcoBubble technology for up to 20% improved detergent performance, Hygiene Steam with an inbuilt heater for bacteria and allergen removal, and Super Speed for completing a wash in 29 minutes. AI Energy Mode, accessible via the SmartThings app, helps users reduce power consumption by up to 20% while offering energy tracking and bill estimation.
The machines are also equipped with AI VRT+™ (Vibration Reduction Technology), which analyses floor conditions and adjusts settings for quieter operation. Samsung’s Digital Inverter Technology powers the machines, promising enhanced durability and reduced energy consumption.
SmartThings integration allows users to remotely control washing cycles, use Bixby voice commands, and access maintenance features. Other functions include Stain Wash for hot or warm water cleaning, and support for wash customisation.
Availability
The washing machines are available in four capacities—8kg, 10kg, 12kg, and 14kg—and in multiple colour options including Black Caviar, Lavender Gray, Deep Charcoal, and Brushed Navy. The new range is backed by a 20-year warranty on the Digital Inverter Motor.
Price in India
Prices for Samsung’s new Bespoke AI Top Load Washing Machines start at Rs 24,490. The machines are available across Samsung retail stores, Samsung.com, the Samsung Shop App, and leading e-commerce platforms.
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