Indians enthusiastic about AI but adoption remains in its infancy, reveals new Google study

Google has revealed that 75% of Indians are seeking a “daily growth collaborator”—an AI assistant to help them navigate daily challenges and enhance personal development. A study conducted by Google — in association with Kantar — encompassing over 8,000 participants across 18 cities, underscores a strong desire among Indians to boost productivity (72%), enhance creativity (77%), and improve communication (73%).

Despite this enthusiasm, AI adoption remains in its infancy in India. The report indicates that 60% of respondents are unfamiliar with AI, and only 31% have engaged with any Generative AI tools. However, early adopters of Google’s AI assistant, Gemini, report significant benefits: 92% experienced increased confidence, and 93% noted enhanced productivity.

The study also highlights common obstacles hindering personal growth. A significant 68% of individuals struggle with initiating tasks, while 52% feel they lack the necessary skills or guidance. These challenges have tangible consequences, with 61% admitting to abandoning professional or creative pursuits due to such hurdles.

Beyond professional aspirations, daily tasks also present challenges. For instance, 76% of respondents wish to save time on routine activities like travel planning or budgeting, and 84% desire to be more creative in everyday tasks, such as assisting children with homework or experimenting with new recipes. However, 71% feel blocked when trying new recipes, and 67% find planning desired travel hindering.