How to reset Instagram Algorithm: A step-by-step guide, how it works, and important things you should know

Instagram has started testing a new Reset Suggested Content feature to let users restart their content recommendations. This guide walks you through how to use the feature, how it works, and what you should consider before resetting your algorithm.

What is the Reset Suggested Content feature?

The Reset Suggested Content feature lets users clear the algorithmic data influencing recommendations on the Explore page, Reels, and Feed. Once reset, Instagram stops using previously gathered interaction data like likes, searches, and watch history. The platform rebuilds its suggestions based on new user interactions, offering a fresh experience.

How to reset the Instagram algorithm

• Open Instagram: Launch the app on your device.


• Access Settings: Tap the three-dash menu on your profile page.


• Navigate to Content Preferences: Scroll down and select Content Preferences.


• Select Reset Suggested Content: Locate the feature and tap on it.


• Review the Explanation: Read the on-screen details about what the reset involves.


• Confirm Reset: Tap Reset to proceed.

  Once the algorithm is reset, Instagram treats your account as new, displaying generalised content until you interact with posts to guide the algorithm again.

Clearing Interaction Data: Instagram removes all data linked to content recommendations, such as your likes, search history, and watch activity.