Google launches Doppl, an AI-powered app that allows you to see how outfits look on you

Google is stepping further into the fashion-tech world with Doppl, a new experimental app under the Google Labs umbrella. In a blog post, Google said that the app lets users virtually try on outfits using animated, AI-generated avatars of themselves.

Building on the virtual try-on tools announced for Google Shopping in May, Doppl allows users to upload photos or screenshots of clothing — whether it’s from a friend, a thrift store find, or a social media post — and visualise how that outfit might look on them. Unlike typical try-on tools, Doppl doesn’t just overlay clothes onto a static image. It uses generative AI to create animated videos of the user wearing the outfit, offering a more realistic sense of fit and movement.

The app is aimed at helping users explore their personal style and experiment with new looks in a fun, visual way. Users can also save or share their favourite AI-generated outfits with friends or on social media.

As part of Google Labs, Doppl is still in its early stages and comes with the usual experimental caveats — the fit and appearance of clothes might not always be precise. Still, the company hopes user feedback will help refine the app.