Elon Musk-owned X to sell usernames of these users: All the details

X is rolling out a Handle Marketplace for its Premium Plus and Premium Business subscribers, letting them claim inactive usernames. The company plans to divide handles into two categories: Priority and Rare.

Priority handles, which often include full names or multi-word phrases, will be available for free to eligible subscribers. But the real action will be in the Rare category, where handles could fetch anywhere from Rs 2 lakh to over Rs 8 crore, depending on their demand and uniqueness.

Unlike a one-time benefit, this feature will function as an ongoing paid service — another incentive for users to stick with premium plans. Once you secure a new handle, your old one will be frozen, and X is reportedly considering a paid redirect option in the future.

However, there’s a catch. Downgrade your subscription, and you lose the premium handle — your account automatically reverts to the original username.