Apple leads as global tablet market grows 9% in Q2 2025, Chinese brands grow strong

Apple Remains on Top
Apple shipped 14.1 million iPads in Q2 2025, achieving 2% year-on-year growth and maintaining its dominant position in the tablet segment.

Samsung Holds Second Spot
Samsung secured second place with 6.7 million units shipped during the quarter, maintaining a steady presence in the global market.

Huawei Surges to Third Place
Huawei climbed to third position with 3.2 million shipments, marking a robust 29% annual growth, fuelled by strong demand in Mainland China.

Lenovo and Xiaomi Neck-and-Neck
Lenovo shipped 3.1 million tablets, while Xiaomi closely followed with 3 million, benefiting from its expanding offline retail footprint in China.

Global Shipments Hit 39 Million Units
Worldwide tablet shipments totalled 39 million in Q2 2025, up 9% annually and 5% sequentially, with China and EMEA regions driving the bulk of the growth.