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Apple’s iPhone price bump is part of subtle revenue-boosting strategy

On Tuesday, the company boosted the price of just one iPhone model — the top-end Pro Max, which climbs by $100 to $1,199 — while leaving the other three new versions unchanged.

Bloomberg
September 13, 2023 / 07:52 IST
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Apple’s iPhone price bump is part of subtle revenue-boosting strategy
Apple iPhone 15 Pro Max. Photographer: David Paul Morris/Bloomberg
Bloomberg
first published: Sep 13, 2023 07:47 am

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