There are passionate people, and then there are people who use their passion to create something unforgettable. A Tamil Nadu man, who has been fond of Coca-Cola for years, built an entire museum dedicated to the brand, transforming a personal obsession into a one-of-a-kind public attraction.
Speaking to a digital creator recently, Mahadevan, fondly known across his hometown of Karaikudi as Bommai Kadalan (meaning “toy lover”), revealed that his love for the fizzy drink blossomed a few years ago when he was in Tirupur.
"Once, during a walk in Tirupur, I was tired, hungry, and had a headache. I didn't know what to do. I went to a small shop, bought a Coke, and drank it. It instantly energised me. That's when I started this Coca-Cola collection," Mahadevan said in the video.
That single moment would eventually snowball into a hobby, then a collection, and now a full-fledged vintage museum. Explaining his feelings towards his museum, he said that he feels the same level of satisfaction viewing his collection as pilgrims would get upon entering a temple.
Inside the museum, everything screams Coca-Cola. From a car to a radio, from chairs to fans, from water bottles to rare artworks, every object carries the red-and-white branding. And then there’s the bottle archive, where hundreds of Coke bottles in every shape, size, and global variant, meticulously preserved like artifacts.
A museum treated like a place of worship
For Mahadevan, this isn’t just a hobby room but a sacred one. “I didn’t want to hide this passion,” he said in the video. “So I opened a small museum to share it with everyone. My interest started that day in Tirupur, and ever since, seeing these items gives me a sense of fulfilment. It feels like visiting a temple.”
His devotion caught Coca-Cola's attention, and the company sent him a bag of goodies as a token of appreciation -- a gesture that left him visibly emotional.
Online, people appear to be impressed by his dedication. Many praised him for turning a niche interest into something iconic. One user even suggested he visit the famous Coca-Cola museum in Atlanta, calling it a parallel universe of memorabilia. Another remarked, “Didn’t know we had hardcore collectors in TN. A picker’s paradise.” “Niche hobbies like this are also intellectual pursuits," wrote a third.
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