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Stanford educators and business coaches tell you how to use humour to your advantage

A new book 'Humour, Seriously' by Stanford's Dr Jennifer Aaker and Naomi Bagdonas shows you how to build levity into your life and work.

February 13, 2021 / 07:51 IST
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A recent survey of 700 CEOs showed that 98 per cent prefer job candidates with a sense of humour and 84 per cent think that funny employees do better work. Further, research shows that humour makes us more competent and confident, strengthens relationships and boosts resilience during difficult times.

A new book that helps one harness the power of humour in our daily life, Humour, Seriously: Why Humour Is a Superpower at Work And In Life (Penguin Random House) offers advice from world-class comedians and stories from top leaders, explaining how we can utilise the behaviourial science of humour to our advantage.

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The book’s authors Dr Jennifer Aaker and Naomi Bagdonas teach some of the world’s best business minds at Stanford’s Graduate School of Business how to build levity into their organizations.

Dr Jennifer Aaker is a behavioural psychologist, author and the General Atlantic Professor at Stanford Graduate School of Business. Her research focuses on the psychology of time and money and the choices driving lasting happiness.