Anchor: Hello and welcome to season 5 of Lessons in Marketing Excellence, I am Pavni Mittal and I am at the oldest Indian Institute of Management located in the city of joy.
In its 52-year long history, IIM-Calcutta has always made it to the list of top B-schools in India. Some of the biggest and best minds have walked these paths and that list includes the likes of Pepsico CEO Indra Nooyi, author Amish Tripathi and historian Ramachandra Guha.
Narration: The recent Financial Times rankings of top 70 global business schools ranks IIM-Calcutta first in finance and second in economics. Established in 1961 the institute attracts the best talent pool in the country – a melting pot of academia, industry and research.
Clinching a spot in this premier institute proves no easy feat. Let's take a look at IIM-Calcutta's journey in LIME so far. In season 1 the team qualified to the finals but lost the battle to NITIE and finally stood third. In season 2 the institute dropped down to the 11th place but regained some ground by coming 6th in season 3. Season 4 saw IIM-Calcutta fall to the 10th position in the leader board. Will season 5 prove different for them? Let's wait and watch.
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